A little color. A lot of you.   •   Coming soon

Makeup is a form of imagination

Color outside
the routine.

Some days, just a little. Other days, a little more. We’re creating everyday makeup for the joy of trying, playing, and finding what feels like you.

Our story starts here
Pink ribbons and a raspberry-colored beauty texture in warm sunlight
A little play goes a long way.
Try a little.Play a little.Make it yours.

The imagination behind SophyDay

Nine years old.
An idea all
her own.

Sophia wanted to create a makeup line. So we decided to help her build one.

Her curiosity is our starting point: a love of color, an interest in nature, and the freedom to experiment. Together, we’re working toward thoughtful everyday makeup with that same spirit.

For first tries and familiar routines. For a quiet little tint or a brighter kind of day. There’s room to make it your own.

With imagination, Sophia & family